Mobile Trends 2012
There are many new products coming this year, but MEF the people behind the global community for mobile content and commerce, have given their top 10 mobile trends and forecast for 2012.
Number 1 NFC (Near Field Communication), this year will see increased investment into this technology and many new trials to boot, but apparently this year will not see a huge impact to make a significant commercial difference.
Number 2 Increased security and new regulations will emerge. Android OS for one has seen major security flaws, even though the platform is very strong now and getting much better, will in-app billing continue to face issues?
Number 3 Privacy. We all know that smartphones and any other mobile devicethat are connected are becoming more widespread with this issue. Privacy is complex and there is always someone trying to breach this, and this can cause total chaos in this sector.
Number 4 Competition. MEF explains that the smartphone landscape will indeed evolve into something known as the three-horse-race. They explain that this will be accelerated by local focus in high growth markets.
Number 5 HTML 5. Many operators will come up against capacity challenges, and the push or should we say Surge for HTML5 usage and of course consequent stimulus to audio/visual content, needs to be worked on more this year.
Number 6 SMS. Facebook, IM, Twitter and alike are killing the standard text message. Something needs to be done to keeps its lifespan; content owners, brands and retailers will look upon ideas to save SMS in their mobile toolkit. New ways to engage customers and commerce will happen this year.
Number 7 Mobile gaming. Games will become more powerful this year, and 2012 is the year when gaming on mobile devices will be more like the console experience. This is a challenge but can be achieved, to play games on the move with the quality of the PS3 or Xbox 360 can be seen on the PS Vita, time to move onto smartphones is the next step forward.
Number 8 Mobile payments. Such as carrier wallets and even screen-based payments will make its move in 2012, where we can start to see supersede PSMS in Atlantic markets.
Number 9 Apps and multi-screen technology will move into the likes of cars and the living-room in houses soon enough. Apps are maturing and 2012 is very strong to incorporate more into our lifestyles.
Number 10 Location-based social commerce. Replacing social networking with Geo-social platform to focus more on mobile innovation by retailers and brands.
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